Calls to Action

What is a “Call to Action”? An immediate action you want supporters to take when you have engaged them with the campaign Designed to embed their commitment, give a sense of belonging to the campaign, and demonstrate their support to decision makers and the wider public The starting point for …

New Mini-Guide on Corporate Vulnerability

Another Mini-Guide for free download, and this one is unique – helping campaigners to identify where companies are most vulnerable to pressure. It is hard to influence any target unless we can understand what makes them tick. However, the only experience that many campaigners have of the corporate sector is as customers. …

Advocacy & Campaigning Mini-Guides

I’m excited to share with you the first three of a series of Advocacy & Campaign Planning Mini-Guides – and you can download them for free from www.thepressuregroup.org/mini-guides/ . Each guide is just four pages of clear, focussed and accessible help to anyone wanting to make our shared world a better place. …

Reckless or timid? Risk management in advocacy

When I talk with campaigners, policy specialists and advocacy managers, they all agree that advocacy, while having the potential to achieve major changes, also entails significant risks. Organisations risk their reputations by speaking out – their analysis is exposed to all to see and may be seen as flawed or …