Building and mobilising support for a cause, principle or point of view. Here it is usually for an advocacy campaign, but could also be for election campaigns, fundraising campaigns and advertising campaigns.
What is a “Call to Action”? An immediate action you want supporters to take when you have engaged them with the campaign Designed to embed their commitment, give a sense of belonging to the campaign, and demonstrate their support to decision makers and the wider public The starting point for …
Calling all policy makers and business leaders! Do you want to frustrate civil society lobbyists, deflect public pressure and avoid changing our mind or making any commitments? You can of course just say no. But that would make you seem rude and it might provoke the lobbyists into taking more …
Another Mini-Guide for free download, and this one is unique – helping campaigners to identify where companies are most vulnerable to pressure. It is hard to influence any target unless we can understand what makes them tick. However, the only experience that many campaigners have of the corporate sector is as customers. …
I’m excited to share with you the first three of a series of Advocacy & Campaign Planning Mini-Guides – and you can download them for free from www.thepressuregroup.org/mini-guides/ . Each guide is just four pages of clear, focussed and accessible help to anyone wanting to make our shared world a better place. …
When I talk with campaigners, policy specialists and advocacy managers, they all agree that advocacy, while having the potential to achieve major changes, also entails significant risks. Organisations risk their reputations by speaking out – their analysis is exposed to all to see and may be seen as flawed or …
We often talk about how to campaign for human rights, but less often do we talk about how to campaign with rights, so that the act of campaigning respects the rights of those affected. The first question we need to ask ourselves when doing a rights-based approach to advocacy and …
