Mini-Guide 3 – Identify best influencing strategy. Summarising the five steps to developing a clear influencing strategy to achieve your objectives, this is essential reading before moving on to tactics.
“Too often, advocacy and campaign plans are based on vague hunches and assumptions about how change happens. If not based on a clear influencing strategy, action plans are just random stabs in the dark. This Mini-Guide helps advocates to understand the different approaches to influencing and sets out a clear planning pathway that anyone can follow, helping them to make objective strategic choices”. Ian Chandler, December 2014
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